Presenting AR for Real Estate

TTeam Tensible, led by the Company’s Commercial Director and Head of Business for MENA attended Cityscape Global and met several key exhibitors at the conference. Cityscape Global is the largest and most influential real estate investment and development event for emerging markets globally.

Speaking at the event, team Tensible highlighted the disruptive role of augmented and virtual reality technology in real estate sales and experience practices. The Team highlighted that with AR/ VR technologies, such as Tensible ‘AUGERETY 2.0’ are replacing the traditional modes of customer engagement within and beyond the real-estate industry. On the sidelines of the conference, the team also visited the offices of selected real estate companies to present the Augerety demo and showcase Tensible’s project work.

Tensible (Pvt) Limited and Videavision entered into a collaboration agreement to jointly serve customers that require High Definition High Quality 3D visualization of projects. Videa is a dynamic visualization company having been in this industry for over a decade.

The company has exceptional capabilities in the field of architectural rendering, interior walkthrough videos and city-scale high definition fly through videos of real estate projects. This collaboration enhances the opportunities for Tensible’s clients who can now benefit from international standard visualization of their projects.,
Website: www.videavision.hk

Wannaby, a startup out of Belarus that is building “AR commerce” experiences, has launched a beta of its latest app, which aims to make it easier to find the perfect sneakers. Dubbed “Wanna Kicks,” the iOS app uses augmented reality to let you “try on” various pairs of sneakers. You simply choose a pair of kicks from the list of 3D models, point your camera at your feet and — bingo — you’re now virtually wearing your chosen footwear. The effect is pretty instant and tracks reasonably well as you move and rotate your feet or change camera angle. You can even try walking and the AR app will follow your footsteps. It doesn’t work quite as well standing in front of a mirror, which would be more useful, but that is something Wanna Kicks’ makers say they are working on.

Ultimately, however, Wannaby believes its technology can help both customers and retailers. The premise is simple: The better idea you have of how a pair of sneakers will look when you’re actually wearing them, the more likely you are to make the right purchase and the less likely you are to return an item. Online retailers spend a lot of their margins trying to get customers to convert, and arguably even more servicing returns.

“Our mission is to break online shopping barriers,” Wannaby CEO and ex-Googler Sergey Arkhangelskiy tells me. “We believe that AR try-on can help customers to shop online and will wash away the difference between online and offline shopping. We see two major problems in the shoe market. Online conversions are quite low, and returns are quite high, in comparison to traditional ‘brick-and-mortar’ shopping. The ability to try sneakers with your phone before buying online should shift conversions, engagement and returns.”

Arkhangelskiy argues that AR is also a great marketing tool. Unsurprisingly, Wanna Kicks lets you save a photo of your feed clad in new virtual sneakers, which you can then share on social media. Video sharing is in the pipeline, too.